How would an american company marketing abroad benefit from


In at least a one-page submission, discuss the following statement and answer the questions posed.

Social capital refers to the informal benefits individuals and organizations derive from their social structures and networks.

What does this mean? How would an American company marketing abroad benefit from its existing employee base? Would it be beneficial to add multinational members/employees to the organization? Would joint venturing with a foreign company help build networks?

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Business Management: How would an american company marketing abroad benefit from
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