How will you use prospect theory to nudge their behavior


Assignment Task: Take any activity you are passionate about/personality you admire. You want to convince your friend, who is unfamiliar and uninterested in this interest of yours to know more about your interest.

a. How will you use prospect theory to nudge their behavior towards your interest? Give an example.

b. How will you use mental accounting to persuade them to experience this interest of yours? Give an example.

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Marketing Management: How will you use prospect theory to nudge their behavior
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