Discussion: Maestro
Watch the Lynda video "What is cause marketing?"on cause related marketing and answer the following questions.
Question one
Let's create a cause marketing campaign for your multi-million-dollar idea from week six. First, determine the specific cause that you plan to support and explain why/how this cause aligns with your brand.
Question two
Second, select the specific charity organization that supports the cause you referenced in the first question. Provide the rationale for this specific charity.
Question three
How will you structure this campaign to achieve your results? In other words, how will your customer become involved with your brand and the charity to support this cause.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.