How will you incorporate ethical practices into your


Unit 6 Assignment

This Assignment requires you to complete the marketing and sales section of your plan (section five in the template in Course Resources) using the SBA site, and adding in the internet strategy and ROI. How will you incorporate ethical practices into your marketing and selling?

Assignment checklist:

5.1 Growth Strategy intended from marketing efforts

Market penetration strategy

Growth strategy for building the business

Channels of distribution

5.2 SALES STRATEGY

Sales force strategy

Sales activities

5.3 Communication Strategy

Internet Strategy (from the text)

Tracking ROI from website

Discuss how you will assure ethical practices are being used in your marketing and selling efforts.

Unit 7 Assignment

In this Assignment, you will write the personnel plan for your company, focusing on the short, medium, and longer terms. Think carefully about your company's growth when devising your personnel needs.

Assignment checklist:

i. Finish the chart started in Unit 1 (Section 2.2.2 of your business plan outline) to include additional managers and line staff.

ii. Write the management and personnel plan as outlined in Chapter 10 of the text. The writing will focus on the responsibilities of each member of the team in the short, medium, and long terms.

Attachment:- business_plan.rar

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