How will you evaluate/measure the success of the plan


Assignment Problem: Carnival Corporation is one of the largest cruise companies in the world. The company has been through hard time during the Covid-19 pandemic, since the first outbreak on board was a Carnival Corporation ship. Widespread negative media coverage on cruising increased and corporation reputation was at a stake. Also, it caused financial damage and the company had to lay off many employees. In this multi-layered situation, what business strategy should Carnival Corporation have to satisfy all its stakeholders, including employees, customers, shareholders and the public? How will you execute the plan and what are the potential pitfalls/risks with the plan? How will you evaluate/measure the success of the plan?

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