Problem
The School of Hospitality and Tourism is hosting an awards dinner to recognize the achievements of 5 outstanding students. You have been asked to serve as the Event Planner for this event. You have been informed that there will be approximately 100 people in attendance. The event is taking place in the Harbour Ballroom at The Westin. The event will include a cocktail reception, from 5 to 6pm, followed a 3-course meal, from 6pm to 8:30pm. The cocktail reception will take place in the lobby just outside the ballroom, and the dinner and award presentations will take place in the Harbour Ballroom. The award presentations will take place throughout the dinner portion of the event. Your client has indicated that they would like to have music presented/incorporated into this event.
• How will you evaluate this event? Include both quantitative and qualitative evaluation options.