How will you assess the value of mrs hester as a customer


Read the case attached and answer the following questions:

1. How will you assess the value of Mrs. Hester as a customer?

2. How should the company handle Mrs. Hester's complaint?

3. What changes would you recommend for the company's customer service operations?

Attachment:- CRM.rar

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Marketing Management: How will you assess the value of mrs hester as a customer
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