How will the company differentiate its product


Project Assignment

You are the Marketing director for a new Health care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental Care center. Create a website (Wix.com offers free website building) which will include all the information of your new business.

Also prepare a Word document with your Marketing plan - 8 pages Min excluding the references page/s.

Your paper must include -

An abstract page

Analysis of your service/services.

What is the company's Mission and Vision?

List how many competitors are powerful and with which competitors will your company compete against, and how?

How will the company differentiate its product?

Develop this Marketing Plan, by using Marketing Principles learned in class.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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