Assignment
Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.
• Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:
o How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
o How will it be launched in the selected target market?
o Describe what activities will be conducted to build the image of the brand.
o Indicate the types of stakeholders involved in the new product development process.
o Evaluate the impact of key inputs from stakeholder groups on new product development efforts.
o Analyze the role these key stakeholder groups can play in contributing to the success of a new product.
o Examine the persuasive strategies that can be used to enfranchise stakeholders in new product development projects.
o Assess the key competitive advantages that information technology (IT) has delivered to the area of new product development.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.