According to the Video Big Data and Marketing Analytics by Professor Jean-Pierre DubéFocus ( Youtube Video), on the future and the present of marketing. How do you think marketing and business in general will change as we incorporate the analysis of data and larger and larger data sets into our economy. What do you think are the major challenges for marketers and business people when we incorporate Big Data and Advanced Analytics tools into our businesses? How will big data affect the consumer? What do you think will be the benefits of using Big Data for the average firm.