Based on the available information, is Atlanta the best location for a distribution center to serve the southeastern region? If not, what would you recommend? 2. The Fireside transportation department projects a 25 percent rate increase in 2010 from all of its transportation providers. How will this affect the southeastern location? 3. Marketing anticipates that the Raleigh/Durham market will grow by 3,000 cwt. in 2011, and that Fireside will serve the growth from Allentown. How will this affect Atlanta as a location.