Assuming that marketing sets the direction for company actions in production and management in order to achieve overall company objectives, discuss interactions you have experienced among marketing, production, selling, and management functions in organizations in which you have been engaged (or are now engaged).
Answer the following:
What do you consider to be the components of an effective sales conversation?
How were disagreements among these competing functions resolved?
Was any particular group or department better able to persuade the others to its point of view, and if so, why?
What components of effective sale conversation did they use?
How has technology affected sales and overall marketing in the last twenty years?