Assignment:
Consider Sally Albright the reigning queen of customization in the movie When Harry Met Sally . Take, for example, the scene where she orders pie a la mode: "I'd like the pie heated. And I don't want the ice cream on top; I want it on the side. And I'd like strawberry instead of vanilla if you have it. If not, then no ice cream, just whipped cream, but only if it's real." Particular, yes, but Sally knew what she liked-and was not afraid to ask for it.
PROJECT FOCUS
A growing number of online retailers are letting you have it your way, too. Choose a company highlighted in Figure AYK.3 and create your own product. Was the Web site easy to use? Would this service entice you as a customer to make a purchase over a generic product? If you could personalize a product what would it be and how would the Web site work?