How was tesla able to enter automotive mass-market industry


Assignment: Decision Making

Read: Tesla, Inc., McGraw Hill Education, by Frank Rothaemel, Rev. March 7, 2020, MH0067 (case)

Prepare a Managerial Report structured as follows:

1. Task 1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices.

2. Task 2: What is Tesla's business model? How is Tesla's business model different from traditional car manufacturers?

3. Task 3: How was Tesla able to enter the automotive mass-market industry?

4. Task 4: In which stage of industry life cycle is the electric vehicle industry? What core competences are the most important at this stage of the industry life cycle?

5. Task 5: Evaluate Elon Musk's "Master Plan, Part 2" and assess if Tesla can gain and sustain a competitive advantage.

Format your assignment according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Business Management: How was tesla able to enter automotive mass-market industry
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