Project - Website Analysis
This week you will be reviewing the website of your selected company. The purpose of this portion of your project is to determine how customer-friendly the site is and how the company uses the site to communicate with its customers. Your assignment is to write a one-page summary evaluating the company website, and be sure to address the following:
• How visually appealing and organized is the site?
• Is the site user-friendly? Is it easy to navigate and find information? Explain.
• Describe the contact information and various communication methods that are available to a customer who needs to contact a representative, inquire about a product, or make a purchase.
• How does the site accommodate the needs of a diverse customer base?
• Does the site encourage customer loyalty? If so, how?