(Question 1) How can an unethical researcher manipulate a presentation? Why would they do this? Have you ever encountered anything like this?
(Question 2) What is the difference between a rating and a ranking? Which best for attitude measurement? Why?
(Question 3) Review the quote from Albert Einstein on the 'Welcome' page:
"Not everything that counts can be counted, and not everything that can be counted counts." ---Albert Einstein
Explain why this is important to keep in mind...as both a researcher and as a marketing manager with research needs.