Problem
a) There are two types of research instruments available for collecting primary data: questionnaires and mechanical devices. Select one, define it and give a real life example (not one already given in the book) detailing how it could be used.
b) Describe how transparency (or lack of) lead to the consumer uprising against Nike in the 90's and what they did to fix the consumer perception. In your response, detail exactly how socially responsible behavior impacts companies?