Marketing Wal-Mart in China
Assignment
Complete and submit Section 2 of your term paper:
SECTION : TRADE AND INVESTMENT
Part 1
1. Business case for marketing a product or service in selected foreign country
• Description of country government/political system, laws and cultural idiosyncrasies that influence doing business in selected country (1 page)
• Rationale for economic integration of company's product/service with selected country including country's trade and investment opportunities (1 page)
1. How trade and investment theory effects your business opportunity
• What business advantages does the country provide? (Employ at least one of the tools of trade theories such as division of labor, input-output analysis and economies of scale) (3-6 paragraphs)
• How will your new offering improve the welfare of the population in your selected country? (3-6 paragraphs)
C. Strategic implications of your investment decisions for your new offering
• Create a direct foreign investment decision sequence for your new offering
• How do you rationalize your decisions in the sequence? (1-2 paragraphs)
• Will your new offering improve the welfare of the population in your selected country? If so, how? (3-6 paragraphs)
o Is your company a "seeker" or "exploiter?" (Justify your answer) (1-2 paragraphs)
Part 2: Trade and Investment
• Business case
• Effect of trade investment theory
• Strategic implications of investment decisions