How toyota brand was established / reinforced in consumers’ minds: (List and or show the various types of brand identifiers used since the brand was established, what they are or have been, timeframes &/or length of use, etc.; include all types that apply. Use of a chart here is acceptable as long as it addresses all aspects of the question. Cover the history of establishing the brand through the use of the different techniques used to build and identify a brand. Avoid a detailed history of the manufacturer itself and focus on the branding.)