Data Mining Assignment
1. Write a report (at least 400 words) on how to use data mining to help marketing managers specifically. Give a title to your report an interesting title to reflect the theme(s) of your report. You must use a specific business (or a company) as an example and address how this business (or company) uses data mining in marketing practice. Clearly describe at least three different marketing tasks that benefit from data mining (use one paragraph for each practice). Show word count.
2. Write a report (at least 400 words) about an application/practice of using text mining in a specific business (or a company). Give a title to your report an interesting title to reflect the theme(s) of your report. Describe 1) what type of texts to mine; 2) what is the purpose and benefits of this text mining application, and 3) address any negative or controversial issue(s) regarding this application/practice. Show word count.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.