How to reduce firms estimated cost of common equity


Question:

Management of Kelly, Inc. uses CAPM to calculate the estimated cost of common equity. Which of the following would reduce the firm's estimated cost of common equity?

1. A reduction in the risk-free rate.

2. An increase in the firm's beta.

3. An increase in expected inflation.

4. An increase in the risk-free interest rate.

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Accounting Basics: How to reduce firms estimated cost of common equity
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