How to reach consumers surreptitiously article discuss, Business Management

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How to reach consumers surreptitiously article discuss

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1394975?

After reading the Stealth Marketing: How to Reach Consumers Surreptitiously article, discuss which of the six strategies you find to be most unethical. Explain your rationale using specific examples. What would you do differently in those situations?

When responding to your peers, discuss other examples of stealth being used in a positive way, and explain why they are positive. Do you agree or disagree with your classmates responses?

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