How to promote push or pull strategy
Question: Promotion: Use a push or pull strategy? Message focus? ad agency selection? advertising budget allocation? 1. Promotion strattegy
2. Message
3. agency
4. Budget allocation
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Compare the (net) present value of the financial costs and benefits for Allen and for Brian of attending business school plus an additional 30 years of work, assuming the cost of borrowing given above is used in the calculations for each brother.
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Use a push or pull strategy? Message focus? ad agency selection? advertising budget allocation.
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