How to pioneer the athleisure market, Other Management

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How to pioneer the athleisure market

Problem: Back in 1998, why did sportswear giants such as Nike, Adidas, and Under Armour, as well as female-focused retail brands such as Victoria's Secret, not pioneer the athleisure market from within in the first place?

Can anyone answer this from the Lululemon Athletica case

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Other Management: How to pioneer the athleisure market

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Other Management: How to pioneer the athleisure market

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