1. How to Monitor employee performance through the control function of management.
2. How to Communicate the change process at both a strategic and tactical level.
3. Explain how the concept of facilitating an exchange makes marketing such a universal concept.
4. Why do most people think of marketing as merely selling or advertising and how is this view limiting?
5. Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm’s what?