Assignment:
Branding involves creating a logo, name, or other recognizable images in the consumers mind to form a significant presence in the marketplace. It differs from marketing but is a major element in advertising campaigns and provides consistent themes that help to attract and retain customers.
Learn what branding is and how it is defined.
Investigate expressing and communicating brand.
Investigate how to measure brand performance.
Select ONE company with a well-known branding campaign such as Apple, Microsoft, Google, McDonald's, and others. Start by checking out
Forbes' site on the World's Most Valuable Brands.
Develop an infographic that shows: what the branding is, what the company did to brand itself that it stands out from others in the field, why it is effective and any other information that is interesting and helpful. You will submit your infographic for grading. However, also bring the infographic to the Lesson where you will use it as your marketing team designs the brand for your own company and product/service.