Assignment:
Your Team and Preliminary Analysis
Q1) What is the name of your team?
Q2) Write a mission statement for your group in this course, one that you all agree on.
Q3) Based on your understanding of our client and your role, write a mission statement for our client's business or division. This is about the client now, not your team
Q4) Briefly describe our client's marketing problems or issues. Bullet points are okay but make sure they're clear to someone reading them for the first time. For example, if you think their pricing is an issue, don't just enter "Price." Does that mean it's too high? Too low? Inconsistent? The list goes on. If you perceive more than one, prioritize them. What criteria did you use in prioritizing?
Q5) How will you measure a successful campaign for our client (from their perspective... not in terms of a grade or points on the project)