Business Homework
Watch the YouTube video "How Blockbuster Flopped - A Case Study for Entrepreneurs" about Blockbuster and Netflix titled Blockbuster vs Netflix Video and read the PDFs titled Netflix-Blockbuster.
Task
• Explain Netflix's first mover advantage.
• What were the disruptive innovations created/leveraged by Netflix and Blockbuster prior to the 2010 bankruptcy of Blockbuster (basically, name one disruptive innovation by Netflix and one by Blockbuster when they first emerged)?
• Use the Awareness Motivation Capability framework to explain Blockbuster's decisions to engage or not to engage in competitive actions aimed towards Netflix. What changed over time (this could be answered in terms of which components of the AMC and how)?
o Awareness (how aware of Netflix was Blockbuster)-
o Motivation (How motivated was Blockbuster to engage in competitive actions aimed to attack or respond to Netflix)-
o Capability (How capable was Blockbuster to successfully attack or defend Netflix)-
Now read the PDFs Netflix Articles & Netflix and HBO Go.
• Do you think Netflix is in danger of losing their competitive advantage?
• What advice would you give Netflix about how to maintain their competitive advantage during the streaming wars?
Now Read the PDF Dan Loeb's Letter to Disney CEO. This letter has caused a lot of discussion regarding Disney's future plans. Now read the PDF Dan Loeb's Disney Activist Stance Gets Mixed Reviews.
• Which two arguments supporting the proposed change in strategy do you think are the most persuasive/effective in Dan Loeb's letter? Why?
• Which proposal (e.g., collapsing all of Disney's DTC services into the Disney + app) do you most disagree with (or think might be neutral/unnecessary)? Why?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.