How to maintain market power in china


Discuss the below in detail:

Read the article entitled "In China, the Pen Is Mightier When It's Pricier" by Cameron McWhirter and Laurie Burkitt. Next, analyze the role of consumer demand in influencing Parker Pen's Strategies. Critically examine whether Parker will be able to maintain its market power in China.

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Operation Management: How to maintain market power in china
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