How to increase service of mcdonalds restaurant, Marketing Management

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How to increase service of mcdonalds restaurant

SERVICE QUALITY AT THE MCDONALD'S RESTAURANT

You have been hired by McDonald's to lead a mystery shopper team. The goal of your research is to improve the service quality at the McDonald's restaurant in your area. What attributes of service quality will you attempt to measure? What customer or employee behaviors will you closely monitor?

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Marketing Management: How to increase service of mcdonalds restaurant

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Marketing Management: How to increase service of mcdonalds restaurant

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