Assignment:
Purpose: The purpose of virtual assignment is to get familiar with the non-profit sector and a few of the web based information sources in the non-profit industry.
Task 1: Review the following 5 websites:
• Imagine Canada
• Charity Village
• Pillar Non Profit Network
• Volunteer Canada
• Association of Fundraising Professionals
From these sites identify 10 facts, data, or information related to the non-profit sector in
Canada that might be important to a marketer (Identify 2 facts per site). For each, identify the source (website), and why this information would be important or useful to a marketer.
Task 2: Review the following 5 websites:
• Sick Kids Foundation
• Goodwill Industries
• Canadian Blood Services
• Youth Opportunities Unlimited
• One non-profit website of your choice
From these non-profit websites, provide 1 pro and 1 con per site from a marketing perspective. Look for ease of use, branding, messaging, ability to give, links, etc. Provide your reasoning for each pro and con.