How to enter the potentially vast chinese market


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Q: Mark is an executive for a multinational office equipment company that would like to enter the potentially vast Chinese market. The official tariffs on office equipment imported into China are so high that these goods are uncompetitive in the local market. Mark discovers, however, that many companies sell their goods to importers offshore. These importers then negotiate "special" tariff rates with Chinese officials. Because these customs offcials are under pressure to meet revenue targets, sometimes they are willing to negotiate lower, unoffcial rates. What would you do if you were Mark?

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