Assignment:
For the purpose of project, your team is a start-up company entering the market with a new product or service. The product/service may be anything you feel interested
You should not:
Use an existing brand (e.g. you may choose to launch a new soft drink but you can not be Coca Cola)
Use a product where your competitive advantage is assumed to come from some new superior technology you have no expertise on.
You will develop a marketing plan. Your marketing plan should make a compelling case for the potential success of your proposed business idea.