How to design right culturally suitable program


You represent a large U.S. corporation that manufactures rubber tires, and you want to begin manufacturing and distribution in another country. Choose a country that you think you would want to start a manufacturing plant in. Answer the following questions about your company and its chosen new market. Organize your paper into four sets of concerns: Chairman, Vice Chairman, Secretary and Treasurer.

Chairman: Research and write on the following issues:

  • Discuss the macro environment of the country.
  • What is the company strategy there?
  • How will you be socially and economically responsible?
  • What would be the role of management?
  • What is the mode of entry you are going to use, and why?
  • You are also thinking of how you are going to implement the rewards program.
  • What do you think would motivate the workers?
  • How would you design the right culturally appropriate program?
  • What kind of leadership would work in this country?

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