Discuss the below:
The CEO of your company has asked you, her PR manager to create awareness of a new product it is launching. This is the first you're hearing of the new product. According to your text and other research, Discuss the steps you would take in terms of
1) internal communication with management;
2) research; and,
3) contacting the media.
You must include the PR tools and strategies you would choose in each of the steps, and explain why you chose them.