Homework: Consumer Behavior
Length: 1500 to 2000 words.
The task is addressed to help the students to understand what it is the strategical use of the analysis of the consumer's behavior, its importance for the development of new products, services, and marketing strategies and how to conduct this type of strategical development.
For the submission, students are expected to write a document which will take the form of a report where they will develop strategical recommendations for a consumer behavior analysis.
Report
The report will be the development of strategical recommendations for the retail sector in your country, by paying a special attention to the impact of COVID 19. During 2020 and part of 2021, around the world, we will be under the effects of COVID-19. The retailer sector is one of the most impacted by some of the measures that have been taken by governments. We have seen some of the retailers falling because of that measures, but we also have seen some of them rising due to their knowledge about their consumers, habits and the impact that has also have the pandemic on them. Please, choose a subsector within the retail sector in your country and help them to overcome that situation with a solution based on a proper analysis and profiling of consumers.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
This homework assesses the following learning outcomes:
1) Understand the processes that guide consumer perceptions, attitudes, learning & memory and choices and behavior.
2) Evaluate the different perspectives that characterize the study of consumer behavior.
3) Apply theories and models of consumer behavior to the formulation of effective marketing strategy, sales, and retail strategies, for marketing or consumer management.
4) Recognize new trends early in the field of analytics and consumer experience.