Case scenario:
Select a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perce
Q1: Choose a product or service the company offers on which to focus.
Q2: Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Q3: Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Q4: Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Make 8- to 10-slide at Microsoft® PowerPoint® presentation with notes including the following:
a. Make a Summary slide.
b. Describe the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
c. Identify a Perceptual map.
d. Describe the Map placement.
e. Identify your references.
The Format of your assignment should be consistent with APA guidelines