1. How to analyze a firm's performance in a case analysis?
Use both financial and market-based measures
Use only market-based ratios
Use only financial measures
Focus on qualitative analysis
2. When making a diagnosis in a case analysis, which of the following is least likely to be an important question to consider
Has the firm adopted the most advanced Human Resource Management practices?
Are the firm's value chain activities mutually reinforcing?
Do the firm's resources and capabilities fit with the demands of the external environment?
Does the firm have serious weaknesses or face significant threats that need to be mitigated?