Question: To address the intangible nature of services provided and allow patients to compare them to the services provided by others, a medical provider may Blank______. Multiple choice question. standardize the service as much as possible by using increasingly fewer employees and more automated services and measurements offer cues to customers, such as comfortable waiting rooms and sparkling clean examination rooms with diplomas on the wall reduce the price of services offered through special promotions and deals to reduce buyers' anxiety increase the price to convey an aura of quality to reduce buyers' anxiety