Assignment task:
Which one of the following is unlikely to be an attractive and effective way to reduce the design, assembly, marketing, and other costs of UAV drones and help achieve a sizable competitive advantage over rival companies based on lower overall costs per UAV drone sold?
*Trying to keep the warranty period to 60 days (if rivals offer long warranty periods), and higher than 120 days (if rivals offer short warranty periods)
*Striving to keeping marketing costs per UAV drone sold in all 4 geographic regions to levels that are several dollars below the industry-average benchmark (as reported on p. 6 of the Camera & Drone Journal)
*Trying to keep the warranty period to 60 days or 90 days (but no more than 120 days), if it is competitively feasible to do so
*Trying to spend below-average amounts on website product displays, search engine advertising, and retailer recruitment/support in all 4 regions, provided it is competitively feasible to do so (but in any case exercise restraint in spending amounts well above the regional averages unless the resulting sales gains are big enough to lower costs per drone sold)
*Switching to robot-assisted assembly methods to lower labor costs per drone assembled