How they want the consumer to perceive brand, Business Management

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How they want the consumer to perceive brand

Problem

Research the concept of "product positioning". After researching & understanding the concept (see p. 251 plus outside sources), fully describe the product positioning of Nike.

A one or two-sentence positioning statement for Nike. The statement should encapsulate what this brand represents/how they want the consumer to perceive the brand.

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Business Management: How they want the consumer to perceive brand

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Business Management: How they want the consumer to perceive brand

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