Problem
Issues that need to be considered when exporting a compressed form of alfalfa (alfalfa pellets) to be used as high-quality animal feed from California to China.
Why chose China to export compressed form of alfalfa (alfalfa pellets) to be used as high-quality animal feed and outline the complications and advantages of dealing in the trade of alfalfa pellets with that country
Included regulatory issues, trade barriers, Geert Hoftstede Cultural Dimensions, Logistics to help with the assessment the requirements of exporting alfalfa pellets specifically.
What can I recommend to my friend to help minimize their risks.
Include an assessment of
i. An international strategy that is best for the agricultural product and explain why
ii. Which method of market entry do you think would be best for them
iii. Explain the four P's of marketing and how they may be different in international transactions.
Global issues associated with the 4 P's are not the same as domestic issues. How you would meet the demands of the four 4 P's in an international market as China be specific.