How the voice of customer and voice of market would drive


Assignment

Choose a company not used in the course. Write a 2,450 to 3,500 words paper that includes:

o A brief overview of this company's product offering (manufacturing or service). This should be brief as the CEO knows this, but you are level setting with them for a common understanding. DO NOT FOCUS THE WORD COUNT HERE.

o Detailed description of why a quality program would benefit the company. (Note: this can be an expansion of the QC, QA or QM that is in place or if nothing is in place, why they should have something. Alternatively, if they have a solid QC/QA/QM program, it can be a suggestion to move to quality as a strategy / Big Q.) You are selling them on what to do based on your assessment.

o Explanation of how the Voice of the Customer and Voice of the Market would drive the program. Be specific. The CEO has little interest in theory. They want to know specifics. How will it drive the program you are suggesting in terms of their business?

o Description of how you would implement this quality program. (Again, CEOs want the high level details. Does the CEO have a role--spell it out to them. What are the steps, maybe even a project plan with milestones and timeframe. Incorporate best practice you learned from the course.)

o A list of tools and metrics you would use to ensure success (be specific for their industry and business).

o Explanation of how an external quality organizations would aid in determining your company's quality program. Make a recommendation for a specific one to use-explain why you are suggesting they use this specific external quality organization, as in what's in it for them or their organization.

Format your assignment according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Business Management: How the voice of customer and voice of market would drive
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