Assignment: Product Comparisonsamong three Separate Retailers
Compare one product among three retailers based on the following categories (Use attached grid)
- Variety
- Assortment
- Service
- Price
- Location
- Promotion
- Design and Display
- Type of Retail Institution
The form attached will provide guidance for you. You should have 1 form completed to turn in AND a summary page (submit in one document)
From the information you gather, you are to come to some conclusions about each retailer's strategy.
Give as much detail as you can in a 1 paragraph summary per retailer.
The paragraphsummary for each retailer should identify:
a) The target market the you think the retailer is directing its efforts and why
b) How the retailer strives to satisfy the needs of the target market
c) How the retailer builds a long-term advantage over the competitors.
d) Conclude with how effective you think the retail strategy is for each retailer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Project-Assortment-Investigation-NY.rar