Paper Assignment
Length: 8 -10 Pages.
The assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research issue for the Paper. You may find ideas for topics from the cases found in each chapter of the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue:
1. The need for marketing research
2. The marketing research problem
3. Research objectives
4. Research design
5. Information types and sources (primary and secondary)
6. Methods of accessing data
7. Design data collection forms (or scripts)
8. The sample plan and size
9. Methods of collecting data
10. Analyze data (if data is not collected, describe the methods that should be used to analyze it)
11. How the report should be presented and to whom?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.