Problem
Develop a short report, 3 pages, on a crisis a brand suffered through as documented through social media analysis. Discuss what the initial problem was, how the brand reacted, and then how the public reacted to the brand. You should then make suggestions that come from this analysis. What I am looking for is the straight line from research to recommendations. You may use any social measurement tool you can find.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.