Problem
1) Core products-sustainable eco-friendly boutique hotel.
2) Facilitating products-refillable water bottles for each quest with filling stations around boutique hotel.
3) Supporting products-e-bikes available for guests.
4) Augmented products-rewards programs to earn free nights or products from coffee shop and cafe.
• Explain why the selections above best represents the nature of the brand or image of the business.
• Describe the brand and how the perception of the brand will be influenced by the above elements.