Assignment: Tactics & Action
Use the course materials to include articles, videos, and the module notes. The next sections for your marketing plan will be tactics (emarketing, for example), and the action phase of the plan. Both sections will bring a clearer insight into how the organization will begin to implement the strategies that were identified in last week's module.
This activity addresses the following module outcome:
• Understand the needs of the multi-channel and omni-channel consumers.
The Tactics section of your marketing plan begin to identify how to implement the strategy from the previous section. Tactics will include an e-marketing mix, social networking, and an integrated marketing communications (IMC). An overview of the integrated marketing communications strategy information is included in the module 7 course materials.
The Action phase of your marketing plan allocates specific functions and tasks within a timeline, identifies the internal and external resources that are required for the implementation of the strategy, and assess the company's systems and processes.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
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