How the market conditions that year influenced performance


Problem: Shareholder Analysis

Research your company's financial reports for 2017.

Complete 2 to 3 pages FAQ/Shareholder Analysis.

• Evaluate economic conditions that influence company performance. Consider political, environmental, currency (money), global economics, and government influences on economic conditions.

• Compare market conditions with the company's performance for 2017. Conclude how the market conditions that year influenced the company's performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to the company you selected.

• Analyze year-over-year performance from 2016 and 2017. Consider key metrics or ratios such as trailing PE ratio, forward PE ratio, price to book, return on assets, and return on equity in your conclusions.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How the market conditions that year influenced performance
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