Assignment
A. What is Organizational Waste? Explain how the Lean Business Model is linked to oganizational waste, sustainability, and the UN sustainable development goals?
B. How are the boxes, "Problem", "Solution", and "Customer Segments" related to the concept of "Unique Value Proposition"? Explain your answer with an example.
C. Why is it important for a new venture to understand the concept of Value Stream Discovery? Does it have any practical or utility value?
D. Explain how the concept of the Customer Zoom Tool can lead us towards redefining the Customer Segment and the Unique Value Proposition boxes in our Lean Canvas.
E. What is the role of Psychographics in Customer and Market Analysis? Explain with an example.
F. What is Perceptual Mapping? How does this concept help in the marketing of a new product?
G. Is the Empathy Interview a market research tool for a new business project? How is it applied? Explain your answers
H. From your understanding of the Sociability-Dominance Continuum Model for Communication Styles and based on your past life, social and work experiences, explain which of the four personality-communication styles you belong to and why you think so?
I. If you are planning for a negotiation presentation with an investor and you know that the individual is a director (or Directive) personality-communication type, how would you plan your presentation?
J. How does the understanding of Emotional Intelligence help us in organizational communication networks and in planning for negotiations with external entities?